I think I heard someone say Prowly and 24-7 Press Release Newswire are all the rave in the PR world. I better take note for when I get there! I will be completely honest though, I have never heard of either of these powerhouse PR tools but will let you in on a little secret that I have found after doing extensive research, soley starting out as a grade chaser. These apps shouldn’t whispered about, they should be screamed about for how incredible they seem! How could I know nothing about these prior to this?! Let's chat and I’ll tell you more about what I mean. 

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Prowly!

 

Have you ever heard of Prowly? Neither had I- until my curiosity was piqued and my grade depended on it. But after diving deep into its features, I’ve realized that more than just my GPA stands to gain from this tool.

 

Prowly is a PR and media relations software designed to help streamline PR communications and strategies. Although I have never used this tool, I imagine it is a total lifesaver for so many busy PR professionals, and it just might be for me one day too. Here is how it works, the cost breakdown and some pros and cons. 

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The Powerhouse Features

 

1. Colossal Media Database: Prowly’s media database is extremely comprehensive as it provides access to millions of tailored media contacts to help professionals find the right journalist or media professional for their project.

 

2. AI-Powered Writing Assistant: The platform uses AI capabilities to help draft press releases, build campaigns, and brainstorm fresh ideas when you’re hitting a creative wall.

 

3. Tracking Capabilities: Prowly monitors performance across traditional and new media, and PR campaigns, allowing you to make real time adjustments to your outreach.

 

According to Townsquare Interactive, here’s how it works.

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• It detects consumer engagement across all traditional and new media platforms, noting the relevant talk through its AI capabilities and notifies the app user. 

• It filters through the user made media list to find new contacts that are related to the user’s content area. 

 

Suffice it to say, it covers all the PR bases. How cool!

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It is an exceptional tool to help PR professionals’ perfect ideas, track contacts and draft elevated work. The all-in-one application serves as a great AI-assistant for PR professionals to manage and monitor contacts, generate ideas, write samples and analyze the effectiveness of PR tools.

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The Investment: What Does It Cost?

 

Prowly isn’t a free service, and the price breakdown is determined by the user count, desired email capacity and the number of contact exports available. Here is a basic look at the pricing. 

• Basic Plan: Starts at $258/month.

• Pro Plan: Starts at $589/month

• Pro Annual Plan: Starts at $416/month.

• Enterprise Plan: Custom Pricing.

 

The Pros & Cons

 

Every app has its perks and pitfalls and below are Prowly’s, according to Signal Genesys.

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The Perks:

 

• Budget-friendly platform.

• Robust AI capabilities.

• Massive media database.

• Strong integrated PR workflow.

 

The Pitfalls:

 

• Occasional inaccuracies in the media database.

• Gaps in coverage for very niche markets.

• A steep learning curve for new users.

• Email distribution and limitation issues.

• Marketing integration issues. 

 

 

Pro-Tip: Desktop vs. Mobile

 

Prowly is accessible via both your computer and mobile device, but it is recommended to stick to using your computer for the heavy-lifting, and more in-depth PR work. Use your mobile device for smaller tasks such as quick checks and notifications.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Whether you’re a student like me or a seasoned PR Professional, Prowly is a great all-in-one AI tool to help manage contacts, draft writing samples, develop ideas and compliment your work. 

 

Don’t stop yet! I have one more secret to tell you! Are you ready?

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24-7 Press Release Newswire

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While it may not be labeled as a specific AI tool like Prowly, 24-7 Press Release Newswire’s powerhouse capabilities are worth it for every PR professional to try and every aspiring PR student like me to know. 

 

If Prowly is your "assistant" for drafting and research, 24-7 Press Release Newswire is your "megaphon." It is an online platform designed to help PR professionals and businesses distribute press releases to online media and search engines to increase brand exposure. 

 

Here’s how it works: “The “Middleman” for media.

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• Submission: Users upload their press releases directly to the website.

• Automatic Distribution: The system pushes the content through a network that includes major players like PR Newswire.

• Multichannel Reach: Your news is sent simultaneously to websites, databases, and social media platforms to maximize brand exposure.

 

Essentially, the app works as the middleman between PR professionals and traditional media platforms. Incredible-what genius thought of this?!

 

The app is extremely helpful for PR professionals because it makes it easy to have brand news and information both widely and quickly distributed. It does the heavy lifting for trying to reach an extended number of people to increase brand exposure.  

 

The Investment: What Does It Cost?

 

Like Prowly, 24-7 Press Release Newswire is not free, and charges based on a per press release basis. The price depends on how much visibility you would like your press release to have. The break down looks like this:

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• Visibility Boost: Starts at $49/ Release

• PR Network Plus: Starts at $89/ Release.

• Integrated Media Pro: Starts at $139/ Release.

• Integrated Media Pro+: Starts at $199/ Release.

• Mass Media Visibility: Starts at $479/ Release.

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The Pros & Cons

 

Again, each app has its upsides and downsides that need to be considered when making a decision on whether to invest and 24-7 Press Release Newswire is no different. 

 

The Perks:

• User-friendly.

• Cost-effective.

• Rapid distribution.

• Wide distribution

 

The Pitfalls:

• No same-day distributions service

• Limited customization. 

• Limited high-tier reach. 

 

Pro-Tip: Desktop vs. Mobile

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The app is accessible via both a mobile device and computer, but it is recommended to use your computer for creating, editing and formatting your releases with accuracy and precision. 

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Don’t forget my secrets!

 

Luckily PR professionals are not chasing a degree or eagerly waiting for their grade to be posted and for that I am envious! However, their risks and rewards are much greater. Prowly and 24-7 Press Release Newswire are incredible tools for PR professionals to help manage their multitude of contacts, tasks and ideas. They ensure PR professionals can reap the rewards of all of their hard work. These apps are making it easier to manage media contacts, generate ideas, distribute content and track performance across all platforms. Suffice it say, they seem absolutely incredible!

 

Now those are my two big secrets for you this week but if you check back soon, I might have some more PR gossip that you will be dying to hear!